Product Launch Course
Essential Product Launch Live
Learn to launch products like a pro
Unique Blended Learning Model
Our blended learning model combines live instruction with on-demand learning. Our goal is to use class time to maximize hands-on application of concepts and methods. And give learners the flexibility to learn at their own pace.
BrainKraft Product Launch Framework
Learn how the structure of the BrainKraft Product Launch Framework drives consistency
Get Organized
Mobilize your launch team
Develop crystal clear launch objectives
Identify and evaluate advantages and obstacles
Identify and Evaluate the Launch Environment
Develop Ideal Customer Profiles
Define and evaluate Market Segments
Document what motivates buyers and what they want
Identify competitors and find your winning zone
Develop a Launch Strategy and Get Prepared
Define a Unique Value Proposition
Develop a Primary Message and Key Messages
Develop a launch strategy that optimizes resources and supports launch objectives
Determine launch readiness gaps and develop plans to close them
Accelerate and Review
How to conduct a Go/No Go session
Define, monitor, and respond to launch performance metrics
Conduct a launch review for continuous improvement
Plan Your Learning Time
Class time consists of four (4) sessions that are two (2) hours long for a total of 8 hours of hands-on instruction time with a launch coach.
Learners prepare for live sessions by watching on-demand videos of the learning material. Preparation time for each live session is about 45 minutes on average.
Worksheets and Templates Included
Responsibility Assignment Matrix
Launch Team Guide
Launch Expectations Worksheet
Product Launch Risk Profile Matrix
Launch Objectives Worksheet
Customer Profile Template
Empathy Mapping Worksheet
Effort vs. Insight Matrix
Market Segment Evaluation Matrix
Buying Center Matrix
Buying Motivations and Buying Criteria Worksheet
Buyer Journey Map
Competitor Comparison Matrix
Unique Value Proposition Worksheet
Messaging Framework Worksheet
Obstacles and Advantages Worksheet
Launch Strategy Worksheet
Launch Roadmap Worksheet
Launch Performance Worksheet
Launch Readiness Scorecard
Launch Readiness Plan Template
Product Launch Briefing document template
Product Launch Briefing presentation template
Launch Review Worksheet
