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Wed, Feb 07
|Zoom
Evaluate Your Competitive Landscape
In this session I'll show you how to document your competitors and evaluate the competitive landscape. Use this to refine the focus of your launch strategy.
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Feb 07, 2024, 10:30 AM – 11:30 AM CST
Zoom
About the webinar
In this session I'll show you how to document your competitors and evaluate the competitive landscape, which you can use to refine your launch strategy.
I will introduce two tools. The first is the Battle Card, which is used to document a single competitor. The second the the Competitor Comparison Matrix which is used to evaluate your competitive landscape.
The adoption of the BrainKraft Product Launch System was a game changer for us. On previous launches our program management office team had to deal with multiple product teams with different launch processes. Now we have a standardized, consistent approach that’s tailored to our needs.
Cara H., Program Manager
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