Wed, Feb 07|
Evaluate Your Competitive Landscape
In this session I'll show you how to document your competitors and evaluate the competitive landscape. Use this to refine the focus of your launch strategy.
Time & Location
Feb 07, 2024, 10:30 AM – 11:30 AM CST
About the event
In this session I'll show you how to document your competitors and evaluate the competitive landscape, which you can use to refine your launch strategy.
I will introduce two tools. The first is the Battle Card, which is used to document a single competitor. The second the the Competitor Comparison Matrix which is used to evaluate your competitive landscape.