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Wed, Feb 21
|Zoom
Fundamentals of Product Launch
In this session I'll review the fundamentals for launching a B2B product. NOTE: this session will be not be live, but a recording will be posted. It's moving day!
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Feb 21, 2024, 10:30 AM – 11:15 AM CST
Zoom
About the event
In this session I'll review the fundamentals for launching a B2B product following the phases of the BrainKraft Product Launch Process Framework, while adding some lessons learned. This is a great session if you're responsible for your first launch or if you need a quick refresher for planning your next one.
The adoption of the BrainKraft Product Launch System was a game changer for us. On previous launches our program management office team had to deal with multiple product teams with different launch processes. Now we have a standardized, consistent approach that’s tailored to our needs.
Cara H., Program Manager
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