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BrainKraft and Announce Product Launch Partnership

Today and BrainKraft announced a partnership to help product managers fix the long-standing problem of poor product launch performance.

The Product Launch Dilemma

The 2019 Annual Product Management and Product Marketing Survey conducted by Pragmatic Institute found that 67% of product managers and 84% of product marketing managers are responsible for product launch planning.

Yet, over 50% of product launches are considered failures according to Gartner.

"If we are going to fix the product launch problem, it must be attacked on two fronts," said BrainKraft Founder Dave Daniels. "One front is product management and the other front is product marketing. I'm excited to partner with to focus on the product management front."

The partnership between and BrainKraft seeks to address the problem of failed product launches through professional development and coaching using the BrainKraft Product Framework.

Greg Prickril, Co-founder of adds, "Our community of product managers tend to know far too little about the planning required for a successful launch. Whether they are engaging with marketing or driving the launch themselves, we see a lack of planning and structure as the biggest challenge product managers face with respect to this critical activity."

🧩 🧩 🧩 Join the BrainKraft Product Launch Community (it’s free)

Special Discount

To celebrate this partnership and BrainKraft are offering exclusive discounts to members. Members can learn more about the discount at or by contacting



Icons made by Good Ware from Flaticon 

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