The Launch Lab

BrainKraft and career.pm Announce Product Launch Partnership


Today career.pm and BrainKraft announced a partnership to help product managers fix the long-standing problem of poor product launch performance.


The Product Launch Dilemma


The 2019 Annual Product Management and Product Marketing Survey conducted by Pragmatic Institute found that 67% of product managers and 84% of product marketing managers are responsible for product launch planning.


Yet, over 50% of product launches are considered failures according to Gartner.


"If we are going to fix the product launch problem, it must be attacked on two fronts," said BrainKraft Founder Dave Daniels. "One front is product management and the other front is product marketing. I'm excited to partner with career.pm to focus on the product management front."


The partnership between career.pm and BrainKraft seeks to address the problem of failed product launches through professional development and coaching using the BrainKraft Product Framework.


📸📸📸 Download the BrainKraft Product Launch Framework poster


Greg Prickril, Co-founder of career.pm adds, "Our community of product managers tend to know far too little about the planning required for a successful launch. Whether they are engaging with marketing or driving the launch themselves, we see a lack of planning and structure as the biggest challenge product managers face with respect to this critical activity."


🧩 🧩 🧩 Join the BrainKraft Product Launch Community (it’s free)


Special career.pm Discount


To celebrate this partnership career.pm and BrainKraft are offering exclusive discounts to career.pm members. Members can learn more about the discount at www.career.pm/discounts or by contacting greg@career.pm.


Link to Press Release: https://www.prlog.org/pub/links.html?id=12857604

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