The Launch Lab

BrainKraft Announces BrainKraft Product Launch Framework 1.3 update



Today we published BrainKraft Product Launch Framework version 1.3. This version included minor changes which are in response to market feedback. The changes are designed to improve flow and increase adoption.


The changes include:

  • Removed the GO donut

  • Removed the Customer Preferences donut

  • Changed Barriers to Obstacles

  • Called out Launch Plan with a contrasting color

  • Combined two donut clusters into one with Positioning in the center

The changes do not affect worksheets or templates.

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