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Product Launch Resources for Pragmatic Institute Launch Customers

Collaboration, coordination, and communication are the hallmarks of a successful product launch, not heroics.

Why do your product launch efforts require so many meetings, take so many resources, yet produce poor results?

Why are too many product launches happening at the same time?

What if we could show you how to implement a product launch system so you can launch a product successfully every single time?

Let's grab some time to talk about it

What your sales team thinks

They get a new sales deck, a technical deep dive into the product, and a promise of a pipeline to come. You stick them with a nearly impossible quota and send them into the wilderness to fend for themselves.

"We are never prepared when a new product launches. We thrash around as best we can until we find out what sticks."

What your marketing team thinks

They get a technical overview of the product and are expected to create miracles. They don't know much about the buyers, how they buy, or even what the buyer cares about. Their best line of defense is to make stuff up and hope it sticks.

"We don't get enough information from the product team to know why customers would want to buy this product. We're shooting in the dark."

What your customer support team thinks

They get left out of the loop of a product launch only to find out it's happened when they get a call from a customer.

"Once again, we weren't aware the product launched and got a call from a customer. When is this going to stop?"

What your Program Management Office thinks

They are asked to project manage product launches, an unfamiliar area. They often bounce from one product area to another only to see inconsistent approaches to launching a product. It drives them crazy.

"We are asked to standardize our product launch process. It's a complete mess, and we don't know where to start."

Resources

Launch Worksheets, Templates, Guides, and Posters

A complete repository of powerful thinking tools and artifacts to institutionalize your product launch efforts.

Launch Liftoff with Dave Daniels

A weekly session open to BrainKraft members (free) that dives into a launch topic and provides an open forum to get solutions to product launch challenges.

BrainKraft Pragmatic Launch Accelerator

A program tailored to Pragmatic Launch customers who want help institutionalizing their product launch processes.

BrainKraft Product Launch Intensive

A program specifically designed for customers who need help launch a product immediately.

Check it out

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BrainKraft Product Launch System™

Launch a product successfully.
Every. Single. Time.

01

Launch Process

Anchoring the BrainKraft Product Launch System is the BrainKraft Product Launch Framework. The Framework is a proven process framework guiding launch teams to a successful launch outcome.

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03

Governance

Implement the rigor to ensure coordination, communication, and collaboration of your launch teams at scale.

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02

Tools and Methods

The BrainKraft Product Launch System includes an integrated set of workhseets, canvases, templates, and guides. Unlike most product launch toolkits, ours follows a philosophy of simplicity and integration.

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04

Advisory

Get the launch help you need from a BrainKraft Launch Advisor. We help you implement and adapt the BrainKraft Product Launch System and can help you plan a product launch.

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Let's grab some time to talk about it

Product Launch Resources for Pragmatic Institute Launch Customers

Collaboration, coordination, and communication are the hallmarks of a successful product launch, not heroics.

Get the Launch Methodology Worksheet

What your sales team thinks

"We are never prepared when a new product launches. We thrash around as best we can until we find out what sticks."

What your marketing team thinks

"We don't get enough information from the product team to know why customers would want to buy this product. We're shooting in the dark."

What your customer support team thinks

"Once again, we weren't aware the product launched and got a call from a customer. When is this going to stop?"

What your Program Management Office thinks

"We are asked to standardize our product launch process. It's a complete mess, and we don't know where to start."

Resources

Launch Worksheets, Templates, Guides, and Posters

Launch Liftoff with Dave Daniels

BrainKraft Pragmatic Launch Accelerator

BrainKraft Product Launch Intensive

Get the Launch Methodology Worksheet

BrainKraft Product Launch System™

Launch a product successfully.
Every. Single. Time.

Launch Process

See more

Governance

See more

Tools and Methods

See more

Advisory

See more

Product Launch Resources for Pragmatic Institute Launch Customers

Collaboration, coordination, and communication are the hallmarks of a successful product launch, not heroics.

Get the Launch Methodology Worksheet

What your sales team thinks

"We are never prepared when a new product launches. We thrash around as best we can until we find out what sticks."

What your marketing team thinks

"We don't get enough information from the product team to know why customers would want to buy this product. We're shooting in the dark."

What your customer support team thinks

"Once again, we weren't aware the product launched and got a call from a customer. When is this going to stop?"

What your Program Management Office thinks

"We are asked to standardize our product launch process. It's a complete mess, and we don't know where to start."

Resources

Launch Worksheets, Templates, Guides, and Posters

Launch Liftoff with Dave Daniels

BrainKraft Pragmatic Launch Accelerator

BrainKraft Product Launch Intensive

Get the Launch Methodology Worksheet

BrainKraft Product Launch System™

Launch a product successfully. Every. Single. Time.

Launch Process

See more

Governance

See more

Tools and Methods

See more

Advisory

See more

Launch a product successfully.
Every. Single. Time.