Product Launch Boot Camp

BrainKraft Product Launch Boot Camp

A product launch is much more than updating your website and a couple of tweets.

The BrainKraft Product Launch Boot Camp is an intensive course that shows you how to plan and execute a successful product launch using the BrainKraft Product Launch Framework. And not just for your next launch; for every launch.

The practical approach embodied in the BrainKraft Product Launch Framework is applied to your product. As you learn the BrainKraft Product Launch Framework, you're applying it to your product launch. It’s not a theoretical exercise.

Boot Camp Topics

The BrainKraft Product Launch Boot Camp is an end-to-end intensive course covering the following topics:

Introduction to the BrainKraft Product Launch Framework
Mobilize a Launch Team
Assess Launch Risk
Establish Launch Objectives (OKRs)
Build Customer Archetypes
Define Market Segments
Identify Buying Motivations and Buying Criteria
Map the Buyer Journey
Analyze Competitors
Establish a Competitive Position and Unique Value Proposition
Identify Advantages and Obstacles
Develop a Launch Strategy and Plan
Prepare Your Organization and Market
Accelerate to Achieve Launch Objectives
Monitor Launch Performance
Review Launch Efforts to Improve Future Launches

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The Promise

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We believe we have the best product launch system, bar none. To back that up, we offer the BrainKraft Product Launch Boot Camp Promise.

A results-oriented product launch system applied to your launch. Never generic or theoretical.
Practical and proven methods without being old-school
Access to BrainKraft Launch Coaches when you want help
Updates for the life of the course
30-day Money-back guarantee. If you don’t believe the BrainKraft Product Launch Boot Camp helped you plan a better product launch we will refund your money.

Boot Camp On Demand

The BrainKraft Product Launch Boot Camp On Demand is designed for individuals who learn at their own pace.

Twelve modules each containing practical lessons guide you through planning and executing your product launch.

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Help When You Need It

BrainKraft offers a growing set of customer support options ranging from a private, online community to face-to-face discussions with a BrainKraft Product Launch Coach.

No launch problem is too big for us to tackle.