Product Launch Class Live
The BrainKraft Product Launch Master Class Live is a comprehensive training course that shares the secrets of how to plan and execute a successful product launch using the BrainKraft Product Launch Framework.
And not just for your next launch; for every launch.
Course attendees apply the practical methods shared in the BrainKraft Product Launch Master Class to one of their products.
Product Launch Master Class Live Description
The BrainKraft Product Launch Master Class is a comprehensive training course that teaches you how to plan and execute a successful launch.
Attendees that complete this master class learn how to apply the BrainKraft Product Launch Framework to one of their own products.
Hybrid Learning Model
We use a hybrid learning environment of live classroom instruction plus on-demand learning. Included is a complete set of practical worksheets and templates.
Attendees complete the course over four online sessions of three hours each.
Scheduled office hours supplement instruction. This allows attendees to dive deeper into topics that are unique to their needs. And it provides an opportunity to get help where needed.
Attendees of the Product Launch Master Class Live are organized into cohorts. Each cohort has reserved office hours. Plus any attendee can participate in any publicly scheduled office hours sessions.
Session 1 - Framework, Launch Team, Risks, Objectives
Overview of the BrainKraft Product Launch Framework
Mobilize a Launch Team
Conduct a Launch Team Kick-off
Identify Stakeholder Expectations
Assess Product Launch Risk
Propose Launch Objectives Using OKRs
Gain Commitment on Launch Objectives
Session 2 - Customers, Market Segments, Competition
Develop Ideal Customer Profiles
Define Market Segments
Initial Evaluation of Market Segments for Fit
Document Buying Centers by Market Segment
Identify Buying Motivations and Buying Criteria
Document the Buyer Journey
Acquire Competitor Information
Conduct Competitor Analysis
Session 3 - Positioning, Advantages & Obstacles, Launch Plan
Competitive Position - The Winning Zone
Define a Unique Value Proposition
Develop a Primary Message and Key Messages
Recognize Obstacles to Remove
Identify Advantages to Leverage
Develop a Launch Strategy Part 1 - Growth Objectives
Develop a Launch Strategy Part 2 - Retention Objectives
Develop a Product Launch Roadmap
Define Launch Performance Metrics
Conduct a Launch Briefing with Key Stakeholders
Session 4 - Readiness, Accelerate, Review
Determine Launch Readiness Gaps
Build Launch Readiness Plans
Manage Readiness Progress
Conduct a Go/No Go Session
Accelerate to Achieve Launch Objectives
Monitor and Respond to Launch Performance Metrics
Deliver Launch Progress Briefings to Stakeholders
Review the Results of the Launch
Identify Points of Launch Failure
Recommend Actions to Improve
Deliver the Final Launch Performance Report to Stakeholders
Included Worksheets and Templates
Responsibility Assignment Matrix
Launch Team Guide
Launch Expectations Worksheet
Product Launch Risk Profile Matrix
Launch Objectives Worksheet
Customer Profile Template
Empathy Mapping Worksheet
Effort vs. Insight Matrix
Market Segment Evaluation Matrix
Buying Center Matrix
Buying Motivations and Buying Criteria Worksheet
Buyer Journey Map
Competitor Comparison Matrix
Unique Value Proposition Worksheet
Messaging Framework Worksheet
Obstacles and Advantages Worksheet
Launch Strategy Worksheet
Launch Roadmap Worksheet
Launch Performance Worksheet
Launch Readiness Scorecard
Launch Readiness Plan Template
Product Launch Briefing document template
Product Launch Briefing presentation template
Launch Review Worksheet
NOTE: Updates to this training course occur on a regular frequency. Worksheets, templates, and lessons are added/updated that may not be reflected in this training course description.
Who Should Attend?
The BrainKraft Product Launch Master Class Live is for anyone who is accountable for planning and executing a successful product launch. They want a common language, a common process, and consistency in outcomes.
Product marketing managers, product managers, and marketing leaders are common job titles.
Frequently Asked Questions
What is the schedule for each Product Launch Master Class Live?
The Product Launch Master Class Live is delivered in 4 online sessions. Each session is 3 hours long and is taught each week. The weekly sessions take a 10 minute break on the hour. Attendees will need access to Zoom for the Product Launch Master Class and office hour sessions.
How can I schedule the Product Launch Master Class Live for my team?
Does BrainKraft have a community I can join?
What options do you have to support our implementation of the BrainKraft Product Launch Framework?
A free, private product launch community
Public events on launch topics - click here to get notified of upcoming events
Coaching - click here for more information on product launch coaching options
Regularly schedule open office hours
Do you provide help outside of the learning sessions?
Yes. You have unlimited access to regularly scheduled office hours. When you need more than provided by office hours we have private coaching sessions as well.
Are there makeup sessions if I miss a session?
No, we don't offer makeup sessions. However, customers of the BrainKraft Product Launch Master Class Live get lifetime access to the BrainKraft Product Launch Boot Camp On-Demand.
The BrainKraft Promise
We believe we have the best product launch system, bar none. To back that up, we offer the BrainKraft Product Launch Boot Camp Promise.
A results-oriented product launch system applied to your launch. Never generic or theoretical.
Practical and proven methods without being old-school
Access to BrainKraft Launch Coaches when you want help
Updates for the life of the course (On-Demand only)
30-day money-back guarantee. If you don’t believe the BrainKraft Product Launch Boot Camp helped you plan a better product launch we will refund your money.
Private Master Class Live Sessions are Available
Private sessions of Product Launch Master Class Live are available. Sessions are tailored to the needs of each client.