Product Launch Master Class Live

A product launch is much more than updating your website and a couple of tweets.

 

The BrainKraft Product Launch Master Class Live is a comprehensive training course that teaches you how to plan and execute a successful product launch using the BrainKraft Product Launch Framework. And not just for your next launch; for every launch

 

The practical approach embodied in the BrainKraft Product Launch Framework is applied to your product. As you learn the BrainKraft Product Launch Framework, you're applying it to your product launch. It’s not a theoretical exercise. 

Product Launch Master Class Live Description

The BrainKraft Product Launch Master Class is a comprehensive training course that teaches you how to plan and execute and successful product launch.

 

Attendees that complete this master class learn how to apply the BrainKraft Product Launch Framework to one of their own products.

 

Hybrid Learning Model

We use a hybrid learning environment of live classroom instruction plus on-demand learning. Included is a complete set of practical worksheets and templates.

 

Course Duration

Attendees complete the course over four online sessions of three hours each. Each session is three hours long with breaks every hour.

 

Scheduled Office Hours

Scheduled office hours supplement instruction. This allows attendees to dive deeper into topics that are unique to their needs. And it provides an opportunity to get help where needed.

 

Training Course Schedule

 

Session 1 - Framework, Launch Team, Risks, Objectives

  Introduction

  Overview of the BrainKraft Product Launch Framework

  Mobilize a Launch Team

  Conduct a Launch Team Kick-off

  Identify Stakeholder Expectations

  Assess Product Launch Risk

  Propose Launch Objectives Using OKRs

  Gain Commitment on Launch Objectives

Session 2 - Customers, Market Segments, Competition

  Develop Ideal Customer Profiles

  Define Market Segments

  Initial Evaluation of Market Segments for Fit

  Document Buying Centers by Market Segment

  Identify Buying Motivations and Buying Criteria

  Document the Buyer Journey

  Identify Competitors

  Acquire Competitor Information

  Conduct Competitor Analysis

 

Session 3 - Positioning, Advantages & Obstacles, Launch Plan

  Competitive Position - The Winning Zone

  Define a Unique Value Proposition

  Develop a Primary Message and Key Messages

  Recognize Obstacles to Remove

  Identify Advantages to Leverage

  Develop a Launch Strategy Part 1 - Growth Objectives

  Develop a Launch Strategy Part 2 - Retention Objectives

  Develop a Product Launch Roadmap

  Define Launch Performance Metrics

  Conduct a Launch Briefing with Key Stakeholders

 

Session 4 - Readiness, Accelerate, Review

  Determine Launch Readiness Gaps

  Build Launch Readiness Plans

  Manage Readiness Progress

  Conduct a Go/No Go Session

  Accelerate to Achieve Launch Objectives

  Monitor and Respond to Launch Performance Metrics

  Deliver Launch Progress Briefings to Stakeholders

  Review the Results of the Launch

  Identify Points of Launch Failure

  Recommend Actions to Improve

  Deliver the Final Launch Performance Report to Stakeholders

Included Worksheets and Templates

  Responsibility Assignment Matrix

  Launch Team Guide

  Launch Expectations Worksheet

  Product Launch Risk Profile Matrix

  Launch Objectives Worksheet

  Customer Profile Template

  Empathy Mapping Worksheet

  Effort vs. Insight Matrix

  Market Segment Evaluation Matrix

  Buying Center Matrix

  Buying Motivations and Buying Criteria Worksheet

  Buyer Journey Map

  Competitor Comparison Matrix

  Unique Value Proposition Worksheet

  Messaging Framework Worksheet

  Obstacles and Advantages Worksheet

  Launch Strategy Worksheet

  Launch Roadmap Worksheet

  Launch Performance Worksheet

  Launch Readiness Scorecard

  Launch Readiness Plan Template

  Product Launch Briefing document template

  Product Launch Briefing presentation template

  Launch Review Worksheet

NOTE: Updates to this training course occur on a regular frequency. Worksheets, templates, and lessons are added/updated that may not be reflected in this training course description.

Who Should Attend?

The BrainKraft Product Launch Master Class Live is for anyone who is accountable for planning and executing a successful product launch. They want a common language, a common process, and consistency in outcomes. 

 

Product marketing managers, product managers, and marketing leaders are common job titles. 

Is a product launch checklist good enough?

Frequently Asked Questions

What is the schedule for each Product Launch Master Class Live?


The Product Launch Master Class Live is delivered in 4 online sessions. Each session is 3 hours long and is taught each week. The weekly sessions take a 10 minute break on the hour. Attendees will need access to Zoom for the Product Launch Master Class and office hour sessions.




How can I schedule the Product Launch Master Class Live for my team?


Yes. Send us an email at hello@brainkraft.com to describe your need. We can configure an option that best matches your need and timeframe.




Does BrainKraft have a community I can join?


Yes. Join our free, private product launch community. Did we say it's free?




What options do you have to support our implementation of the BrainKraft Product Launch Framework?


We offer several ways to help you implement the BrainKraft Product Launch Framework.

  • A free, private product launch community
  • Public events on launch topics - click here to get notified of upcoming events
  • Coaching - click here for more information on product launch coaching options
  • Regularly schedule open office hours




Do you provide help outside of the learning sessions?


Yes. You have unlimited access to regularly scheduled office hours. When you need more than provided by office hours we have private coaching sessions as well.




Are there makeup sessions if I miss a session?


No, we don't offer makeup sessions. However, customers of the BrainKraft Product Launch Master Class Live get lifetime access to the BrainKraft Product Launch Boot Camp On-Demand.





The BrainKraft Promise

We believe we have the best product launch system, bar none. To back that up, we offer the BrainKraft Product Launch Boot Camp Promise.

  • A results-oriented product launch system applied to your launch. Never generic or theoretical.

  • Practical and proven methods without being old-school

  • Access to BrainKraft Launch Coaches when you want help

  • Updates for the life of the course (On-Demand only)

  • 30-day money-back guarantee. If you don’t believe the BrainKraft Product Launch Boot Camp helped you plan a better product launch we will refund your money.

Private Master Class Live Sessions are Available

Private sessions of Product Launch Master Class Live are available. Sessions are tailored to the needs of each client. 

Product Launch Help When You Need It

BrainKraft offers a growing set of customer support options ranging from a private, online community to face-to-face discussions with a BrainKraft Product Launch Coach

 

No launch problem is too big for us to tackle.

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