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Evaluate Your Competitive Landscape

Wednesday, February 7, 2024 at 4:30:00 PM UTC

In this session I'll show you how to document your competitors and evaluate the competitive landscape. Use this to refine the focus of your launch strategy.

Evaluate Your Competitive Landscape

In this session I'll show you how to document your competitors and evaluate the competitive landscape, which you can use  to refine your launch strategy. 


I will introduce two tools. The first is the Battle Card, which is used to document a single competitor. The second the the Competitor Comparison Matrix which is used to evaluate your competitive landscape. 

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