How to Organize and Drive an Effective Launch Team

Workshop Overview

We will explore the best practices in organizing a launch team to drive results in a fun, interactive workshop. We will take a deep dive into the best ways to leverage your launch resources, who should be on your team, setting expectations for launch team members to produce the best possible results, and tracking the teams progress.

What You Will Learn

• Who should be on your team and why
• The distinct roles of launch team members
• Why separating a core launch team from an extending launch team is crucial
• How to align your launch team
• How to identify and remove launch team friction
• How to hold your launch team members accountable for results
• How to manage the progress of your launch team

Why You Should Take This Workshop

This workshop is led by Dave Daniels, the author of Product Launch Survival Guide: Successfully launch a B2B product and live to tell about it. Dave has worked with thousands of product marketing managers and product managers from hundreds of companies to help them turn their product launch chaos into effective outcomes. Organizing and driving an effective launch team is the first critical step in turning launch chaos into launch success. 

Who This Workshop is For

• Product Marketing Managers
• Product Managers
• Project and Program Managers

Materials and Resources

All  workshop materials will be provided. You will need your laptop or desktop to connect to the workshop via Zoom.