The Launch Lab Blog

Product Launch: The Ultimate Guide

Read Product Launch: The Ultimate Guide. It's packed with great launch insights and thinking tools to get you on the path to a successful product launch.

Defining Launch Objectives: Win, Keep and Grow

The problem with most product launches is there is too much emphasis on the deliverables. Deliverables are not the measure of success.

NEW: The BrainKraft Launch Readiness Accelerator for the Pragmatic Launch Class

The Launch Readiness Accelerator picks up where the Pragmatic Launch class ends.

The Four Dimensions of Launch Readiness

The aim of launch readiness is simple; ensure the entire organization is ready to market, sell, deliver, and support a product. Are you?

Highlights from Product Launch: The Ultimate Guide

Product Launch: The Ultimate Guide is a deep dive into product launch planning packed with practical information.

What is Product Marketing?

Product marketing is often shaped by what people think from experience at other companies, assuming it's the right way. But is it?