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LAUNCH SURVIVAL GUIDE BLOG
with Dave Daniels
Ideal Customer Profiles, Buyer Personas, and Market Segments Simplified
I’ve known about and used the term “Ideal Customer Profile” for some time. But it was a recent conversation with a close friend that had...
Dave Daniels
May 6, 20244 min read
1 comment
How to Develop a Go-to-Market Strategy with the Go-to-Market Strategy Canvas
A go-to-market strategy is different than a product launch plan. Often, these two terms are used interchangeably without a second...
Dave Daniels
Sep 1, 20233 min read
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7 Surefire Launch Strategies to Rock Your Next Product Launch
We all want a successful launch, which begins with a definition of success: Product Launch Objectives. You also need market knowledge of...
Dave Daniels
Aug 24, 20233 min read
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How to Breakdown Revenue-Based Launch Objectives to Understand What It Really Takes
Launch objectives tied to revenue are common. Understanding how to get to a revenue-based launch objective is far less common. This...
Dave Daniels
Aug 23, 20235 min read
2 comments
eBook: An Introduction to Product Launch
I'm pleased to announce the availability of our new ebook An Introduction to Product Launch. The ebook is an excellent summary for folks...
Dave Daniels
Nov 9, 20211 min read
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