The Launch Lab Blog

Product Launch: The Ultimate Guide

Read Product Launch: The Ultimate Guide. It's packed with great launch insights and thinking tools to get you on the path to a successful product launch.

Defining Launch Objectives: Win, Keep and Grow

The problem with most product launches is there is too much emphasis on the deliverables. Deliverables are not the measure of success.

NEW: The BrainKraft Launch Readiness Accelerator for the Pragmatic Launch Class

The Launch Readiness Accelerator picks up where the Pragmatic Launch class ends.

What is Product Marketing?

Product marketing is often shaped by what people think from experience at other companies, assuming it's the right way. But is it?

What an Outstanding Customer Experience Feels Like

What kind of customer experience are you giving your customers? Are they writing articles or posting on social media praising your efforts?

eBook: An Introduction to Product Launch

I'm pleased to announce the availability of our new ebook An Introduction to Product Launch. The ebook is an excellent summary for folks...