THE PRODUCT LAUNCH BLOG

What an Outstanding Customer Experience Feels Like

What kind of customer experience are you giving your customers? Are they writing articles or posting on social media praising your efforts?

eBook: An Introduction to Product Launch

I'm pleased to announce the availability of our new ebook An Introduction to Product Launch. The ebook is an excellent summary for folks...

What is a Unique Value Proposition?

When you launch a new product, you want to nail your Unique Value Proposition. So what is that anyway?

How to End of Life a Product

Launching a new product is hard, resource intense, and complex. But what about ending the life of a product?

100% of Something Beats 20% of Everything

Do 100% of something, not 20% of everything. Otherwise, it dilutes the efforts of the entire launch or GTM effort.