The Launch Lab Blog

Product Launch: The Ultimate Guide

Read Product Launch: The Ultimate Guide. It's packed with great launch insights and thinking tools to get you on the path to a successful product launch.

What is Product Marketing?

Product marketing is often shaped by what people think from experience at other companies, assuming it's the right way. But is it?

What is a Unique Value Proposition?

When you launch a new product, you want to nail your Unique Value Proposition. So what is that anyway?

9 Ways to Improve Product Launch Success

9 ways to improve product launch success.

Beginner's Guide to Product Launch

This article is a collection of the individual Beginner's Guide to Product Launch articles featured in the BrainKraft Launch Lab blog.

Ford vs VW - a Comparison of Positioning

Looking from the outside in VW is staking out a brilliant (and logical) position as it enters the EV market and Ford is not.