Dave DanielsNov 4, 20213 minProduct LaunchWhat is a Unique Value Proposition?When you launch a new product, you want to nail your Unique Value Proposition. So what is that anyway?
Dave DanielsJul 7, 20214 minProduct Launch9 Ways to Improve Product Launch Success9 ways to improve product launch success.
Dave DanielsJan 26, 20211 minProduct LaunchBeginner's Guide to Product LaunchThis article is a collection of the individual Beginner's Guide to Product Launch articles featured in the BrainKraft Launch Lab blog.
Dave DanielsNov 3, 20203 minProduct PositioningFord vs VW - a Comparison of PositioningLooking from the outside in VW is staking out a brilliant (and logical) position as it enters the EV market and Ford is not.
Dave DanielsNov 2, 20205 minProduct LaunchBeginner's Guide to Product Launch | PositioningBeginners Guide to Product Launch. Demystifying product positioning.