The Launch Lab

Beginner's Guide to Product Launch


This article is a collection of the individual Beginner's Guide to Product Launch articles. We put the articles in one place to make it easier to navigate.


The goal is to collect the articles into an ebook when the series is complete.

The BrainKraft Product Launch Framework is a collection of processes, not a single process. Each donut (as we like to call the circles) expands and contracts as needed to adjust to the contours of each business.

The interlocking donuts reflect how real work is done efficiently in a modern business.

Part 1 - Assess the Situation Part 2 - Launch Objectives Part 3 - Customers Part 4 - Market Segments Part 5 - Competitors Part 6 - Positioning

Part 7 - Advantages and Obstacles

Part 8 - Launch Strategy

Part 9 - Launch Performance Metrics

Part 10 - Prepare


📸📸📸 Download the BrainKraft Product Launch Framework poster


>> More articles coming



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