top of page

A Product Launch Framework for Better Launch Results

product launch framework that improves the repeatability and reliability of a product launch. The BrainKraft Product Launch Framework helps you set launch objectives, focus resources, and ensure the right teams are enabled.

A Unifying Language. A Unifying Approach.

The BrainKraft Product Launch Framework encompasses the full life cycle of a product launch.


Organize the launch team. Define launch objectives. Understand the market environment and communicate a unique value proposition. Develop a product launch strategy, and prepare your company, partners, and market. Accelerate to achieve launch objectives.