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Successfully launch a B2B product and live to tell about it

Tired of Failed Product Launches for Your Complex B2B Product?

This book is your guide to launching complex B2B products successfully, avoiding the common pitfalls that doom so many launches. Author Dave Daniels, with decades of product launch experience, shares his BrainKraft Product Launch System™.

Here's the Problem: Most companies launch products as an afterthought, relying on luck and heroics instead of a deliberate plan. This leads to disaster.

Here's the Solution: The BrainKraft Product Launch System™ is a structured, repeatable system that ensures all aspects of your launch are considered and addressed. It includes a process framework, methodology, and tools to give you a roadmap to success.

What You'll Get:

  • Learn the 4Cs critical for a successful launch: Communication, Collaboration, Coordination, and Commitment.

  • Discover how to define clear launch objectives and measure success.

  • Understand your ideal customer and target market.

  • Craft a winning product position and pricing strategy.

  • Get your organization launch-ready and identify any gaps that need to be filled.

  • Continuously improve your launch process based on what works and what doesn't.

Stop wasting time and money on product launches that lack business impact! Get The Product Launch Survival Guide and launch your next B2B product with confidence.

Links to book resources

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