Product Launch Canvases, Worksheets, Templates, and Guides

Use the BrainKraft Action-Issue-Decision Tracker worksheet to track launch team progress. Actions track action items assigned. Issues track the problems that need to be fixed. And Decisions track things that were decided so they don't get forgotten. It's a really simple but powerful way to keep track of things. 

Use BrainKraft Battle Card to document competitors strengths and weakness, and provide talking points for sales and marketing to refute competitor claims.

The BrainKraft Framework to Worksheet Map poster is a handy guide showing where BrainKraft launch worksheets, canvases, and guides are used in each step of the BrainKraft Product Launch Framework.

The BrainKraft Product Launch Framework poster with a description of each step in the framework for easy reference. 

The BrainKraft Buyer Persona Canvas is used to capture information about an ideal customer profile: who they are, what they care about, and what they think. 

The BrainKraft Buyer's Journey Map gives you a way to document the steps of a buyer's journey along with the buying roles and motivations. Use it to understand who is involved in a buying decision and what role they play. 

See also the BrainKraft Buying Center Canvas.

The BrainKraft Buying Center Worksheet is used to document the buyer personas involved in a buying decision, their buying role, their motivations to want to buy, and their buying criteria.

The BrainKraft Competitor Comparison Matrix is used to compare a group of competitors to identify their relative strengths and weakness against buying criteria. The input to the BrainKraft Competitor Comparison Matrix is the Battle Card. 

The  Empathy Mapping Worksheet is used to document how a buyer persona feels, acts, says, and thinks about a problem you can solve. It's used to develop a deeper understanding of buyers and  stronger Buyer Persona Canvases.

Go from vague idea with a bunch of features to a laser-focused message in a hour. Uncover hidden product insights that drive differentiation with the Feature Framing Worksheet and the companion Positioning Canvas. 

The BrainKraft Go-to-Market Roadmap is used to map out go to market efforts over time. It's used as a planning tool that helps you visualize where there are opportunities to leverage (e.g. sales kick off) and work that needs to happen in preparation of a launch.  

The BrainKraft Go-to-Market Strategy Canvas helps guide you through the development of a go-to-market strategy for your product launch.

Use the BrainKraft Go-to-Market Strategy Decision Matrix to help guide you when to keep a strategy that's working, revisit a strategy, and create a new GTM strategy. 

The BrainKraft Good-Better-Best Canvas is used to document the Good, Better, and Best packages of a product along with the premium options for each package. 

The BrainKraft Launch Canvas is a cornerstone document for planning a product launch. It is anchored in launch objectives (see BrainKraft Launch Objectives Worksheet) and helps you map out the big rocks of a product launch.

The BrainKraft Launch Objectives Worksheet  is used to document the Win, Keep, Grow, and Steal launch objectives. The Win objective is to win new customers. The Keep objective is to keep the customers you win. The Grow objective is to grow the customers you keep. And the Steal objective is to take customers away from competitors. 

The BrainKraft Product Launch Template includes everything you need to document your launch objectives, market insights, competitive landscape, target market segments, positioning/messaging, pricing/packaging, and readiness owners. 

The BrainKraft Launch Play Worksheet is a planning tool to help identify and organize your launch plays. Launch plays are like packaged launch strategies based on the four launch objectives of Win, Keep, Grow, and Steal. 

Use the BrainKraft Launch Readiness Plan template to document the readiness capabilities needed to support your launch objectives, and to map out the activities needed to ensure Day 1 Launch Readiness™.

See also the BrainKraft Readiness Canvas.

The Launch Readiness Tracker by Functional Area is an effective way to track the progress toward Day 1 Launch Readiness™ 

Use the Lauch Status Brief to improve stakeholder communication.

The Launch Team Responsibility Matrix is used to document the roles and responsibilities of launch team members.

The BrainKraft Launch Tier Guide  provides a description of each launch tier as featured in the Launch Tiers diagram. Customers are encouraged to use this diagram as a guide and adjust it to fit their business. 

The Launch Tiers diagram shows the relationship between launch tiers, resources, and business impact. A Launch Tier Guide describes the levels in more detail. Use this image to add to a presentation.

The BrainKraft Market Segment Canvas is a tool to document the attributes and qualities of a market segment, is used as input into the Market Segment Evaluation Worksheet to identify target market segments. 

The BrainKraft Market Segment Evaluation Worksheet is used to compare a group of market segments to identify target market segments. The input to the BrainKraft Market Segment Evaluation Worksheet are a set of Market Segment Canvases.

The BrainKraft Positioning Canvas is a tool that documents the position, the primary message, and the unique value proposition of a product or service. 

The BrainKraft Product Launch Brief is used to summarize a product launch plan and present to stakeholders. It's effective because it leaves out the dense details typical of a launch plan and focuses on outcomes. 

NOTE: a Product Launch Plan template is also available for those who need to document more detail.

The Readiness Capabilities Canvas is used to document and prioritize the readiness capabilities needed for a successful product launch. The outcome of using this canvas is a better understanding of the current readiness state, the required readiness state, and the readiness gaps. 

The Starfish Retrospective worksheet is used as a final step in the BrainKraft Product Launch Framework to identify areas of improvement, things to stop doing, and things to start doing.