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Product Launch Canvases, Worksheets, Templates, and Guides

You must be a BrainKraft Member to download our worksheets, canvases, guides, and templates. You will be prompted to log in or become a member. BrainKraft membership is free to all (and no salesperson will call). 

Free Worksheets for Personal Use

 

You are welcome to download and use the worksheets offered on this website for your own personal, non-commercial purposes. This means you can use them to practice skills, learn new things, or complete tasks for yourself.

Here are some things you can't do with the worksheets:

  • Sell them, even if you modify them.

  • Include them in a product or service you offer for sale.

  • Share them with others in a way that suggests they can be used commercially (e.g., posting them on a website for educational resources that require a subscription).

 

We encourage you to share your love of learning by linking back to this page so others can download their own free worksheets.

If you have any questions about how you can use the worksheets, please don't hesitate to contact us.

Action-Issue-Decision Tracker

Use the BrainKraft Action-Issue-Decision Tracker worksheet to track launch team progress. Actions track action items assigned. Issues track the problems that need to be fixed. And Decisions track things that were decided so they don't get forgotten. It's a really simple but powerful way to keep track of things. 

The BrainKraft Action-Issue-Decision Tracker worksheet is used to track launch team progress. Actions are for the action items assigned. Issues are the problems that need to be fixed. And decisions are things that were decided so they don't get forgotten.

Battle Card

Use BrainKraft Battle Card to document competitors strengths and weakness, and provide talking points for sales and marketing to refute competitor claims.

The BrainKraft Battle Card Canvas

BrainKraft Framework to Worksheet Map Poster

The BrainKraft Framework to Worksheet Map poster is a handy guide showing where BrainKraft launch worksheets, canvases, and guides are used in each step of the BrainKraft Product Launch Framework.

BrainKraft Framework to Worksheet Map Poster

BrainKraft Product Launch Framework Poster

The BrainKraft Product Launch Framework poster with a description of each step in the framework for easy reference. 

BrainKraft Product Launch Framework Poster

Buyer Persona Canvas

The BrainKraft Buyer Persona Canvas is used to capture information about an ideal customer profile: who they are, what they care about, and what they think. 

This is a thumbnail image of the BrainKraft Buyer Persona Canvas which is used to capture information about an ideal customer profile: who they are, what they care about, and what they think.

Buyer's Journey Map

The BrainKraft Buyer's Journey Map gives you a way to document the steps of a buyer's journey along with the buying roles and motivations. Use it to understand who is involved in a buying decision and what role they play. 


See also the BrainKraft Buying Center Canvas.

This is a thumbnail image of the BrainKraft Buyer's Journey Map which gives you a way to document the steps of a buyer's journey along with the buying roles and motivations. See also the Buying Center Canvas.

Buying Center Worksheet

The BrainKraft Buying Center Worksheet is used to document the buyer personas involved in a buying decision, their buying role, their motivations to want to buy, and their buying criteria.

This is a thumbnail of the BrainKraft Buying Center Worksheet. Use this worksheet to document the buyer personas involved in a buying decision along with the buying role they play.

Competitor Comparison Matrix

The BrainKraft Competitor Comparison Matrix is used to compare a group of competitors to identify their relative strengths and weakness against buying criteria. The input to the BrainKraft Competitor Comparison Matrix is the Battle Card. 

This is a thumbnail of the BrainKraft Competitor Comparison Matrix which is used to compare a group of competitors to identify their relative strengths and weakness against buying criteria.

Empathy Mapping Worksheet

The  Empathy Mapping Worksheet is used to document how a buyer persona feels, acts, says, and thinks about a problem you can solve. It's used to develop a deeper understanding of buyers and  stronger Buyer Persona Canvases.

This is a thumbnail image of the Empathy Mapping Worksheet

Feature Framing Worksheet

Go from vague idea with a bunch of features to a laser-focused message in a hour. Uncover hidden product insights that drive differentiation with the Feature Framing Worksheet and the companion Positioning Canvas. 

Product positioning using the BrainKraft Feature Framing worksheet
A new product launch worksheet from BrainKraft

Go-to-Market Roadmap

The BrainKraft Go-to-Market Roadmap is used to map out go to market efforts over time. It's used as a planning tool that helps you visualize where there are opportunities to leverage (e.g. sales kick off) and work that needs to happen in preparation of a launch.  

This is a thumbnail of the Go to Market Roadmap which is used to map out go to market efforts over time. It follows the principles of a product roadmap but focused on go to market efforts.
This is a thumbnail image of the BrainKraft Go to Market Strategy canvas. Use it to guide you through the development of a GTM strategy for your product.

Go-to-Market Strategy Canvas

The BrainKraft Go-to-Market Strategy Canvas helps guide you through the development of a go-to-market strategy for your product launch.

This is a thumbnail image of the BrainKraft Go to Market Strategy canvas. Use it to guide you through the development of a GTM strategy for your product.
The Go-to-Market Strategy Decision Matrix is new

Go-to-Market Strategy Decision Matrix

Use the BrainKraft Go-to-Market Strategy Decision Matrix to help guide you when to keep a strategy that's working, revisit a strategy, and create a new GTM strategy. 

Go-to-Market Strategy Decision Matrix - when you need to keep, change, or develop a GTM strategy

Good-Better-Best Canvas

The BrainKraft Good-Better-Best Canvas is used to document the Good, Better, and Best packages of a product along with the premium options for each package. 

This is a thumbnail of the BrainKraft Good-Better-Best Canvas which is used to document the Good, Better, and Best packages of a product along with the premium options for each package
New BrainKraft Worksheet

Launch Canvas

The BrainKraft Launch Canvas is a cornerstone document for planning a product launch. It is anchored in launch objectives (see BrainKraft Launch Objectives Worksheet) and helps you map out the big rocks of a product launch.

This is a thumbnail image of the BrainKraft Launch Canvas which is a cornerstone document for planning a product launch.

Launch Objectives Worksheet

The BrainKraft Launch Objectives Worksheet  is used to document the Win, Keep, Grow, and Steal launch objectives. The Win objective is to win new customers. The Keep objective is to keep the customers you win. The Grow objective is to grow the customers you keep. And the Steal objective is to take customers away from competitors. 

This is a thumbnail image of the BrainKraft Launch Objectives Worksheet which is used to document the Win, Keep, Grow, and Steal launch objectives.

Launch Plan Template

The BrainKraft Product Launch Template includes everything you need to document your launch objectives, market insights, competitive landscape, target market segments, positioning/messaging, pricing/packaging, and readiness owners. 

Launch Play Worksheet

The BrainKraft Launch Play Worksheet is a planning tool to help identify and organize your launch plays. Launch plays are like packaged launch strategies based on the four launch objectives of Win, Keep, Grow, and Steal. 

This is a thumbnail image of the BrainKraft Launch Play Worksheet which is a planning tool to help identify and organize your launch plays

Launch Readiness Plan Template

Use the BrainKraft Launch Readiness Plan template to document the readiness capabilities needed to support your launch objectives, and to map out the activities needed to ensure Day 1 Launch Readiness™.


See also the BrainKraft Readiness Canvas.

The BrainKraft Launch Readiness Plan template

Launch Readiness Tracker by Functional Area

The Launch Readiness Tracker by Functional Area is an effective way to track the progress toward Day 1 Launch Readiness™ 

Effectively track the progress toward Day 1 Launch Readiness™
NEW - Product Launch Status Brief Template

Launch Status Brief Template

Use the Lauch Status Brief to improve stakeholder communication.

Launch Status Brief Template

Launch Team Responsibility Matrix

The Launch Team Responsibility Matrix is used to document the roles and responsibilities of launch team members.

This is a thumbnail image of the Launch Team Responsibility Matrix which is used to document the roles and responsibilities of launch team members.

Launch Tier Guide

The BrainKraft Launch Tier Guide  provides a description of each launch tier as featured in the Launch Tiers diagram. Customers are encouraged to use this diagram as a guide and adjust it to fit their business. 

This is a thumbnail image of the BrainKraft Launch Tier Guide, which provides a description of the launch tiers as featured in the Launch Tiers diagram.

Launch Tiers Diagram

The Launch Tiers diagram shows the relationship between launch tiers, resources, and business impact. A Launch Tier Guide describes the levels in more detail. Use this image to add to a presentation.

Launch Tiers diagram showing the relationship between launch tiers, resources, and business impact

Market Segment Canvas

The BrainKraft Market Segment Canvas is a tool to document the attributes and qualities of a market segment, is used as input into the Market Segment Evaluation Worksheet to identify target market segments. 

This is a thumbnail image of the BrainKraft Market Segment Canvas, which is a tool to document the attributes and qualities of a market segment

Market Segment Evaluation Worksheet

The BrainKraft Market Segment Evaluation Worksheet is used to compare a group of market segments to identify target market segments. The input to the BrainKraft Market Segment Evaluation Worksheet are a set of Market Segment Canvases.

This is a thumbnail image of the BrainKraft Market Segment Evaluation Worksheet, which is used to compare a group of market segments to identify target market segments

Positioning Canvas

The BrainKraft Positioning Canvas is a tool that documents the position, the primary message, and the unique value proposition of a product or service. 

This is a thumbnail image of the BrainKraft Positioning Canvas, which is a tool that documents the position, the primary message, and the unique value proposition of a product or service.

Product Launch Brief

The BrainKraft Product Launch Brief is used to summarize a product launch plan and present to stakeholders. It's effective because it leaves out the dense details typical of a launch plan and focuses on outcomes. 


NOTE: a Product Launch Plan template is also available for those who need to document more detail.

This is a thumbnail image of the BrainKraft Product Launch Brief, which is used to summarize a product launch plan

Readiness Capabilities Canvas

The Readiness Capabilities Canvas is used to document and prioritize the readiness capabilities needed for a successful product launch. The outcome of using this canvas is a better understanding of the current readiness state, the required readiness state, and the readiness gaps. 

This is a thumbnail image of the Readiness Capabilities Canvas, which is used to document the capabilities each functional area must have to support a successful product launch.

Starfish Retrospective

The Starfish Retrospective worksheet is used as a final step in the BrainKraft Product Launch Framework to identify areas of improvement, things to stop doing, and things to start doing.

This is a thumbnail image of the Starfish Retrospective worksheet, which is used as a final step in the BrainKraft Product Launch Framework to identify areas of improvement.
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