Product Launch Canvases, Worksheets, Templates, and Guides
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Use the BrainKraft Action-Issue-Decision Tracker worksheet to track launch team progress. Actions track action items assigned. Issues track the problems that need to be fixed. And Decisions track things that were decided so they don't get forgotten. It's a really simple but powerful way to keep track of things.
BrainKraft Framework to Worksheet Map Poster
The BrainKraft Framework to Worksheet Map poster is a handy guide showing where BrainKraft launch worksheets, canvases, and guides are used in each step of the BrainKraft Product Launch Framework.
Buyer's Journey Map
The BrainKraft Buyer's Journey Map gives you a way to document the steps of a buyer's journey along with the buying roles and motivations. Use it to understand who is involved in a buying decision and what role they play.
See also the BrainKraft Buying Center Canvas.
Buying Center Worksheet
The BrainKraft Buying Center Worksheet is used to document the buyer personas involved in a buying decision, their buying role, their motivations to want to buy, and their buying criteria.
Competitor Comparison Matrix
The BrainKraft Competitor Comparison Matrix is used to compare a group of competitors to identify their relative strengths and weakness against buying criteria. The input to the BrainKraft Competitor Comparison Matrix is the Battle Card.
Empathy Mapping Worksheet
The Empathy Mapping Worksheet is used to document how a buyer persona feels, acts, says, and thinks about a problem you can solve. It's used to develop a deeper understanding of buyers and stronger Buyer Persona Canvases.
The BrainKraft Go-to-Market Roadmap is used to map out go to market efforts over time. It's used as a planning tool that helps you visualize where there are opportunities to leverage (e.g. sales kick off) and work that needs to happen in preparation of a launch.
Go-to-Market Strategy Decision Matrix
Use the BrainKraft Go-to-Market Strategy Decision Matrix to help guide you when to keep a strategy that's working, revisit a strategy, and create a new GTM strategy.
The BrainKraft Launch Canvas is a cornerstone document for planning a product launch. It is anchored in launch objectives (see BrainKraft Launch Objectives Worksheet) and helps you map out the big rocks of a product launch.
Launch Objectives Worksheet
The BrainKraft Launch Objectives Worksheet is used to document the Win, Keep, Grow, and Steal launch objectives. The Win objective is to win new customers. The Keep objective is to keep the customers you win. The Grow objective is to grow the customers you keep. And the Steal objective is to take customers away from competitors.
Launch Plan Template
The BrainKraft Product Launch Template includes everything you need to document your launch objectives, market insights, competitive landscape, target market segments, positioning/messaging, pricing/packaging, and readiness owners.
Launch Play Worksheet
The BrainKraft Launch Play Worksheet is a planning tool to help identify and organize your launch plays. Launch plays are like packaged launch strategies based on the four launch objectives of Win, Keep, Grow, and Steal.
Launch Readiness Plan Template
Use the BrainKraft Launch Readiness Plan template to document the readiness capabilities needed to support your launch objectives, and to map out the activities needed to ensure Day 1 Launch Readiness™.
See also the BrainKraft Readiness Canvas.
Launch Tier Guide
The BrainKraft Launch Tier Guide provides a description of each launch tier as featured in the Launch Tiers diagram. Customers are encouraged to use this diagram as a guide and adjust it to fit their business.
Launch Tiers Diagram
The Launch Tiers diagram shows the relationship between launch tiers, resources, and business impact. A Launch Tier Guide describes the levels in more detail. Use this image to add to a presentation.
Market Segment Canvas
The BrainKraft Market Segment Canvas is a tool to document the attributes and qualities of a market segment, is used as input into the Market Segment Evaluation Worksheet to identify target market segments.
Market Segment Evaluation Worksheet
The BrainKraft Market Segment Evaluation Worksheet is used to compare a group of market segments to identify target market segments. The input to the BrainKraft Market Segment Evaluation Worksheet are a set of Market Segment Canvases.
Product Launch Brief
The BrainKraft Product Launch Brief is used to summarize a product launch plan and present to stakeholders. It's effective because it leaves out the dense details typical of a launch plan and focuses on outcomes.
NOTE: a Product Launch Plan template is also available for those who need to document more detail.
Readiness Capabilities Canvas
The Readiness Capabilities Canvas is used to document and prioritize the readiness capabilities needed for a successful product launch. The outcome of using this canvas is a better understanding of the current readiness state, the required readiness state, and the readiness gaps.
The Starfish Retrospective worksheet is used as a final step in the BrainKraft Product Launch Framework to identify areas of improvement, things to stop doing, and things to start doing.