Product Launch Options for Pragmatic Marketing Customers
Imagine leaving the product launch class from Pragmatic Marketing feeling energized and informed. You've grasped the core principles of a successful launch, but as launch day approaches, questions arise: How do we translate theory into action? How do we navigate the specific challenges of our product and market? That's where BrainKraft comes in.
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BrainKraft empowers product launch teams to achieve breakthrough results. We combine a proven launch methodology with dedicated coaching to ensure your product hits the market with a bang.
The Problem
You’re likely on this page for one of three reasons:
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You’ve invested in the product launch class from Pragmatic Marketing to solve your product launch problems. You’re not getting the results you expect and want more.
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You’ve invested in the product launch class from Pragmatic Marketing, asked Pragmatic for help implementing what your team learned, and discovered that it’s not an option Pragmatic Marketing offers.
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You are considering an investment in the product launch class from Pragmatic Marketing and are conducting research into alternatives.
The Benefits of Solving the Problem
Increased Launch Success Rates
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The BrainKraft Product Launch System can significantly improve the chances of a successful launch, positively impacting your company's bottom line.
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We helped a SaaS company increase initial launch revenue by over 100%.
Reduced Time to Market
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The structured approach of the BrainKraft Product Launch System streamlines the launch process, saving valuable time and resources.
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This allows companies to get a product in front of customers faster and capitalize on market opportunities.
Enhanced Brand Reputation
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A well-executed launch creates positive buzz and excitement for the product, ultimately strengthening the brand image. BrainKraft can help companies achieve this by ensuring a smooth and impactful launch.
Improved Cross-Functional Collaboration
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The BrainKraft focus on cross-functional teams ensures everyone is aligned and working together, leading to a successful launch.
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This translates to less stress and fewer headaches for all involved during a critical time.
The BrainKraft - Pragmatic Marketing Connection
Our founder, Dave Daniels, created the product launch class for Pragmatic Marketing. Dave developed, taught, and maintained it for over a decade, so it is fair to say he understands the class material inside out.
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Dave engaged thousands of launch class attendees during his time at Pragmatic Marketing. It helped him develop a keen sense of what companies need for a successful product launch and what was needed after the class was over.
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BrainKraft builds upon the foundation of the product launch class from Pragmatic Marketing with additional insights gained from working with hundreds of companies across a wide range of industries.
Building on Product Launch Fundamentals
The product launch class from Pragmatic Marketing offers valuable foundational knowledge. However, successful launches require more than just theory.
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BrainKraft builds upon that foundation by providing a comprehensive Product Launch System™, workshops, and coaching programs to ensure your team can effectively translate knowledge into action.
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We don't offer a one-size-fits-all solution; we tailor our approach to your specific goals and challenges. We focus on implementation and results, with a proven track record of helping clients achieve successful product launches.
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The product launch class from Pragmatic Marketing provides a solid foundation for product launch fundamentals. The material covers many market-driven launch topics in roughly 6 hours of content. It’s very helpful for individuals to understand the fundamentals of the sport of product launch.
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At BrainKraft, we take the time to explore the specific implementation challenges each company faces.
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Building on the strong foundation provided by the Pragmatic Marketing launch class, BrainKraft can help elevate your investment through the BrainKraft Product Launch System™.
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The BrainKraft Product Launch System is an end-to-end solution for planning and executing a successful product launch. It incorporates an outcomes-based approach with a cross-functional process framework, tools, methods, and implementation expertise.
Product Launch Accelerator Workshop™
A product launch team is really two teams: a core product launch team and an extended product launch team. The core launch team typically includes a product manager, a product marketing manager, and a project manager (PMO). The extended launch team includes readiness owners from the functional areas impacted by a product launch.
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There are two goals of the Product Launch Accelerator Workshop:
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Enable your core launch teams to effectively plan and execute a successful product launch using the BrainKraft Product Launch System
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Emphasize cross-functional readiness based on outcomes rather than outputs
The Product Launch Accelerator Workshop focuses on educating the core launch team, showing them how to:
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Implement the BrainKraft Product Launch System
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Organize and drive an extended product launch team
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Define concise product launch objectives to contribute to business outcomes
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Gain critical market insights about customers, market segments, and competitors
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Develop effective product messaging
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Define packing and pricing
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Develop an effective product launch strategy
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Develop launch readiness plans by functional area
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Communicate product launch status with stakeholders
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Identify and close organizational readiness gaps
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Manage the Go/No-Go decision
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Accelerate to achieve the launch objectives
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Identify areas of improvement for future product launches
Product Launch Intensive™
The Product Launch Intensive professional service takes the Product Launch Accelerator Workshop to the next level to drive consistent product launch results without all the confusion you experience today.
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You get a BrainKraft product launch coach who guides your team through implementing the BrainKraft Product Launch System tailored to your organization.
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There are three goals with a Product Launch Intensive:
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Guide a launch team to a successful product launch using the BrainKraft Product Launch System.
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Establish the product launch foundation so the team can launch the next product on their own, using the BrainKraft Product Launch System.
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Day 1 Launch Readiness™ without surprises or confusion.
The Product Launch Intensive focus on implementing the BrainKraft Product Launch System in your company with:
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The expertise of a BrainKraft launch coach
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The adaption of the BrainKraft Product Launch System to your company
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Defining launch objectives and key progress indicators that move your business forward
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Reacting to the inevitable changes without panic
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Introducing briefing points to keep launch stakeholders informed
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How to identify and close launch readiness gaps
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Developing a winning launch strategy
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Leveraging your existing infrastructure to strengthen collaboration, coordination, communication, and commitment and align the launch team
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Instituting the ceremonies that drive the launch process to a successful conclusion
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Learning to identify areas of continuous improvement
The duration of a Product Launch Intensive starts at 90 days and increases based on scope and complexity.
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The Product Launch Intensive requires a Product Launch Accelerator Workshop as a prerequisite.
Special Offer
Use the form below to learn more about how BrainKraft can help leverage your investment in the product launch class from Pragmatic Marketing. You will be contacted by a launch coach (not a salesperson).
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Find out how you can get credit for purchasing a Launch Workshop or Launch Intensive package for your team members who have already taken the product launch class from Pragmatic Marketing.