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Successfully launch a B2B product in 90 days.

Product launch success is determined by four factors:

  • An effective launch team running as one

  • Clearly defined launch objectives

  • Achieving Day 1 Launch Readiness™ 

  • A system that provides consistent results

Successfully launch a B2B product in 90 days.
The BrainKraft Product Launch System delivers the framework, methods, and tools to empower any organization to launch a B2B product successfully.

BrainKraft Product Launch System™

The BrainKraft Product Launch System reduces business risk and increases product launch outcomes.

The four Cs of an effective product launch team are collaboration, coordination, communication, and commitment.

The 4Cs of an Effective Launch Team

Learn the 4Cs of an effective launch team: collaboration, coordination, communication, and commitment.

3 Steps to Product Launch Success

Step 1: Mobilize and effective launch team

Mobilize an effective launch team

Step 2: Define launch success with the launch objectives of win, keep, and grow.

Define launch success

Step 3: Drive the organization to market, sell, deliver, and support a product on the day it launches. We call this Day 1 Launch Readiness.

Drive Day 1 Launch Readiness™

Plan a successful product launch in 90-days with the BrainKraft product launch intensive program.

Product Launch Intensive™

The BrainKraft Product Launch Intensive is available when time is limited and you need to launch soon. It's a program that works with your team to guide them to a successful product launch in 90 days.

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