Building Products is Hard.
Getting People to Pay for Them is Harder.
I’ve witnessed numerous B2B product launches fall short of leadership expectations throughout my career. Some failures were personal experiences—embarrassing moments I vowed not to repeat.
I learned that a product launch is not just a marketing program; it’s a complex, cross-functional effort that influences the entire organization. It’s more than completing tasks—it’s about building momentum. Even minor updates to a product can have significant organizational impacts.
Successful product launches demand collaboration and alignment across teams. An ad hoc approach to product launches is unsustainable, and simply hoping for better results next time isn’t a strategy.
That’s why I created the BrainKraft Product Launch System™—to turn their product launches into a revenue engine.
The adoption of the BrainKraft Product Launch System was a game changer for us. On previous launches our program management office team had to deal with multiple product teams with different launch processes. Now we have a standardized, consistent approach that’s tailored to our needs.
Cara H., Program Manager
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Download the Launch Readiness Checklist today!
Get an accurate picture of your launch readiness gaps.
The Launch Readiness Checklist is a great way to assess your launch readiness when you don't know where to begin. It focuses your launch team on the capabilities you need for a successful launch rather than arguing over the deliverables.
Why do you need the Launch Readiness Checklist?
A great product needs Day 1 Launch Readiness™
It eliminates launch readiness guesswork
It gives you a solid starting point today
It helps you plan better product launches tomorrow
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How to get your copy of the Launch Readiness Checklist
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Follow the link in the email to the explainer video to learn more