TL;DR
Problem: Product marketing managers need to produce a lot of high-quality content under tight deadlines.
Solution: Building a toolkit of AI prompts like ChatGPT helps you create content faster, but human oversight is crucial to ensure accuracy and consistency.
How it works: This blog demonstrates an example prompt that helps you structure blog posts efficiently.
Outcome: Speed up content creation while avoiding pitfalls like AI hallucinations by refining AI-generated drafts for final consumption.
Prompt Download is available in the worksheet library at AI Prompt for a Draft Blog Post.
AI Prompt to Speed Up Content Creation: A Step-by-Step Guide
Introduction
As a product marketing manager, you're under constant pressure to deliver engaging content, from blog posts to social media updates. The clock is always ticking, and meeting these demands can seem impossible without help. Enter AI tools like ChatGPT, which allow you to generate a first draft of your content at lightning speed.
However, it’s essential to remember that while ChatGPT produces great content as a draft, it requires human validation and refinement before it’s ready for your audience. Without careful oversight, the AI might “hallucinate,” adding details that weren’t intended. But when used correctly, it can significantly accelerate your content creation process.
Why You Need an AI Toolkit
AI-driven content creation is more than just a productivity booster. It's about ensuring consistency in your messaging, maintaining your brand voice, and generating a large volume of content to meet your team's demands. With a customized toolkit of AI prompts, you can fast-track this process without sacrificing quality.
The key, however, is understanding that AI content is only a first draft. It’s up to you to validate and refine the output for accuracy, tone, and brand alignment.
Full Embedded Prompt: Structure & Functionality
Below is the full prompt you can use to generate a draft blog post, as mentioned in the <sources> section. We’ll break it down step-by-step after the code block.
<added content--not generated>
</added content--not generated>
<variables>
{concept} = “Product marketing managers are constantly under pressure to create content to drive awareness, engagement, and sales. Leveraging ChatGPT (and other GenAI platforms) is the answer.”
{POV} = “A relatively small ‘toolkit’ of ChatGPT prompts can accelerate engaging content creation while maintaining a brand voice.”
{keyword} = “AI prompt for writing”
</variables>
<role>
You are an expert at building generative AI prompts to help users create engaging content while maintaining a desired brand voice.</role>
<task>
Your task is to:
Write a 1500-word blog post on the concept of {concept} with a point of view of {{POV}}.
Optimize the article for SEO incorporating the keyword “{keyword}” into the blog post title, headings, and body.
Suggest three compelling title tags that are between 55 and 65 words to entice readers to read the article. Ensure that {keyword} is at the beginning of the title.
Suggest three blog post excerpts of 140 characters or less that summarize the value of the article.
Suggest three meta descriptions for the article between 150 and 160 characters.
Suggest three image prompts that can help me generate article images using tools like Midjourney or Dall-E.
</task>
<audience>
The audiences for this task are product marketing managers in growing technology companies.
</audience>
<audience_needs>
The audience is under constant pressure to produce fresh, engaging content for articles, social media, their website, and for their sales team. There simply isn’t enough time in the day to produce all the content requested. They get blamed for not doing enough to help drive sales and retain customers.
</audience_needs>
<constraints>
Please stop and ask me if you have any questions about my instructions.
Only describe the prompt provided, don’t provide general-purpose descriptions.
Write in the second person narrative.
Write at an 8th-grade level in United States English.
</constraints>
<purpose>
The purpose of this task is to reorient the audience point of view by presenting an alternative approach they have been overlooking
</purpose>
<tone>
Use a tone that is friendly, authoritative, and inspiring.
Write in an active voice.
</tone>
<format>
Format the results in Markup.
Use “Wrap Up” rather than “Conclusion” for the heading of the concluding paragraph.
Summarize the article at the top in bullet points with a headline of “TL;DR”.
</format>How This Prompt Works
The provided prompt is designed to create a structured blog post that follows SEO best practices. Let’s break down the key components and how they function:
1. Variables: These define the core focus of the content. In the example above, we set up three key variables:
Concept: This establishes the main theme of the blog post. Here, it's about how AI tools like ChatGPT help product marketing managers meet content demands.
Point of View (POV): The approach we’re taking to the topic—in this case, focusing on a toolkit of AI prompts.
Keyword: Critical for SEO. “AI prompt for writing” ensures the content is optimized for search engine visibility.
2. Role: Defining the AI's role helps guide the tone and focus of the generated content. Here, the AI is positioned as an expert, allowing it to provide insightful, authoritative content.
3. Task: The specific instruction ensures that the AI focuses on creating a detailed, SEO-optimized blog post. The task also includes adding meta descriptions, titles, and excerpts for a fully fleshed-out piece.
4. Audience: By setting the audience, the prompt ensures the content is relevant to the needs of product marketing managers.
<added content--not generated>
5. Audience_Needs: Describes the pain points, needs, or requirements of the Audience.
6. Constraints: Parameters to control the generated content.
7. Purpose: Provides a broad reason for this content
// Note that ChatGPT completely missed both of these, showing it's not perfect. I caught it in editing.
</added content--not generated>
8. Tone: The prompt ensures that the output stays in line with your brand voice—friendly, authoritative, and inspiring.
9. Format: Specifying a structured format ensures the content meets your editorial guidelines and expectations.
Human Oversight is Critical: AI Drafts Require Refinement
While this AI prompt is an excellent tool for speeding up content creation, you must validate and refine the content before publishing. AI like ChatGPT often generates content that feels polished, but it can also make mistakes or introduce information that wasn’t intended.
Avoiding AI Hallucinations
One of the potential pitfalls of using AI to generate content is hallucination—where the AI invents facts or misinterprets the context. This is especially true when the prompt lacks specific instructions. If you're not careful, the AI might add details or claims that weren’t part of the original idea.
Solution: Be specific with your prompts and review the AI’s output critically. Always verify facts, remove irrelevant or incorrect details, and ensure the content aligns with your message.
Build a Library of Prompts: Refining Your Content Process
To maximize the benefits of using ChatGPT and other generative AI tools, you should build a library of prompts using the editor of your choice. This allows you to:
- Create templates for different types of content.
- Modify and refine prompts over time based on your needs.
- Ensure consistency across your team’s content output.
How to Build and Maintain Your Prompt Library
1. Start with a Core Set of Prompts: These should include basic structures for blog posts, social media updates, and email campaigns.
2. Test and Refine: Use each prompt, observe the AI’s output, and make adjustments as needed. Did the AI follow the tone? Did it stay on topic?
3. Update Your Library: As you refine prompts, keep track of your improvements. Add notes on how certain adjustments led to better results, and ensure that your team has access to the latest version of each prompt.
By continuously refining your prompt library, you create a repeatable process for faster, more reliable content creation.
SEO Optimization Tips: Getting the Most Out of Your Prompt
When using AI to generate content, it’s important to follow SEO best practices to ensure your content ranks well. Here are a few tips:
- Title: Include your keyword (in this case, "AI prompt to speed up content creation") early in your title.
- Headings: Use clear, keyword-rich headings that break down the content logically for both readers and search engines.
- Content: Avoid keyword stuffing. Incorporate your keywords naturally in the text, aiming for a 1-2% keyword density.
- Meta Descriptions: Include your primary keyword and summarize the value of the post in 150–160 characters.
Wrap Up
Leveraging ChatGPT to speed up content creation is a powerful tool for product marketing managers. With a well-structured prompt like the one we’ve discussed, you can quickly generate drafts for blog posts, but it’s essential to remember that AI-generated content needs human refinement. Be specific with your prompts to avoid AI hallucinations, validate the output, and maintain an evolving library of prompts for consistent, high-quality content.
<added content -- not generated>
With careful refinement of your prompt you can get a draft that is 90% complete in a fraction of the time so you can spend more time on the content quality. For this blog post it was easily 95%.
</added content -- not generated>
Start building your AI prompt toolkit today and watch your content creation process become faster and more efficient!
<added content -- not generated>
Additional Notes
This content was completely created with ChatGPT 4o with the exception of the content that was tagged with <added content--not generated>. A similar result was generated using Gemini. I preferred the content ChatGPT 4o generated.
I can't overemphasize the need to be very explicit in describing the task and constraints.
The image prompts failed to produce an image I liked.
I noticed that I was not asking for title tags and updated my prompt.
Total time from start to finish was about 3 hours.
You can find the full AI prompt in MS Word format in the Worksheets and Templates library.
Several points were missing in the generated article, so I refined the article with the following prompt:
Modify the article by including the following:
1. Emphasize that ChatGPT will produce really good content as a draft, but requires a human to validate and refine it for consumption.
2. If you're not specific, the AI can hallucinate and add things that were never intended.
3. Build a library of prompts using the editor of your choice. Modify the prompt, use it, refine it and update the original.
4. Display the full embedded prompt from the <sources> section as code.The image was created with Microsoft Designer which I find produces consistently good results.
I typically use Grammarly to refine the writing but did not in this case to show the generated content with grammar, spelling, and punctuation as is.
During the editing of this post I updated my prompt to include a keyword density of 2%.
UPDATE: 1/2/2024 - This stuff is changing fast. The prompt template has been updated to use single brackets {} instead of double. Both will work but the single is simpler. It turns out that The AI will use the <> prompt blocks for context. ChatGPT and Gemini were used to optimize the prompt too, which gave surprising new insights.
Comments