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LAUNCH SURVIVAL GUIDE BLOG
with Dave Daniels


The Members of a Buying Team are Rarely a Team
An important insight needed when launching a product is to understand how customers make a buying decision.

Dave Daniels
Jun 2, 20213 min read
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Webinar | How to Use Customer Discovery to Nail Your Next Product Launch
Dave Daniels and Charles Topping of the Win-Loss Agency discuss the power of customer discovery and its value in producing launch results.

Dave Daniels
May 26, 20211 min read
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3 Factors Affecting Business Acceleration
The growth of your product can be linked to three factors: energy, friction, and direction

Dave Daniels
May 12, 20212 min read
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The 6 Elements of a Killer Go to Market Strategy
‘Go-to-market strategy’ is synonymous with ‘product launch’. But is there more to a GTM strategy than just a product launch?

Dave Daniels
May 7, 20212 min read
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Beginners Guide to Product Launch | Review
The final donut of the BrainKraft Product Launch Framework is Review. Reflect on what worked, what didn’t work, and how to improve.

Dave Daniels
May 5, 20213 min read
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