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LAUNCH SURVIVAL GUIDE BLOG
with Dave Daniels
Beginners Guide to Product Launch | Review
The final donut of the BrainKraft Product Launch Framework is Review. Reflect on what worked, what didn’t work, and how to improve.
Dave Daniels
May 5, 20213 min read
Product Launch Status: Using a Product Launch Roadmap to Communicate Launch Status
Communicating the status of a product launch is a hit-or-miss proposition. A Launch Roadmap is what you need.
Dave Daniels
Feb 19, 20213 min read
Beginners Guide to Product Launch | Launch Performance Metrics
How will you know your launch is producing the Key Results you’ve committed to in your launch plan?
Dave Daniels
Feb 11, 20214 min read
Why Does a Product Launch Fail?
Product launch failures are diagnosed by examining the five points of a launch failure. They aren't obvious. One thing, for sure, can be sai
Dave Daniels
Nov 16, 20203 min read
Ford vs VW - a Comparison of Positioning
Looking from the outside in VW is staking out a brilliant (and logical) position as it enters the EV market and Ford is not.
Dave Daniels
Nov 3, 20203 min read
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