LAUNCH SURVIVAL GUIDE BLOG

The final donut of the BrainKraft Product Launch Framework is Review. Reflect on what worked, what didn’t work, and how to improve.

Communicating the status of a product launch is a hit-or-miss proposition. A Launch Roadmap is what you need.

How will you know your launch is producing the Key Results you’ve committed to in your launch plan?

Product launch failures are diagnosed by examining the five points of a launch failure. They aren't obvious. One thing, for sure, can be sai

Looking from the outside in VW is staking out a brilliant (and logical) position as it enters the EV market and Ford is not.