The Launch Lab Blog

Product Launch: The Ultimate Guide

Read Product Launch: The Ultimate Guide. It's packed with great launch insights and thinking tools to get you on the path to a successful product launch.

The 4 Primary Roles of an Effective Product Launch Team

A product launch is a team sport. Having a good team is half the battle of planning and executing an effective go-to-market effort.

The Members of a Buying Team are Rarely a Team

An important insight needed when launching a product is to understand how customers make a buying decision.

Use GROW to Plan Your Go-to-Market Strategy

‘GROW’ is a mnemonic to help you develop a go-to-market strategy for your product or service.

Beginners Guide to Product Launch | Review

The final donut of the BrainKraft Product Launch Framework is Review. Reflect on what worked, what didn’t work, and how to improve.

Beginner's Guide to Product Launch | Readiness

"Will we be ready to launch our product?" That question doesn't mean will the product be ready. It's much more that.