LAUNCH SURVIVAL GUIDE BLOG

The primary purpose of segmenting a market is to focus limited resources to achieve the best results.

Launching a product and doing it well is difficult. Any launch brings the potential for failure. The degree of launch risk can be predicted.

At BrainKraft we love thinking tools and in this article we have a tool to share with your team. It's a tool to assess product launch risk.

Connection from Assess You’ve conducted a Product Launch Planning Session, and it’s time to reflect on what you’ve learned. If there are...

Launching a product for the first time can be a little scary. Without experience, it’s hard to know when things are going right and when...