Dave DanielsNov 16, 20203 minProduct LaunchWhy Does a Product Launch Fail?Product launch failures are diagnosed by examining the five points of a launch failure. They aren't obvious. One thing, for sure, can be sai
Dave DanielsNov 11, 20201 minProduct LaunchThe BrainKraft Poster for Product Launch Framework is Now AvailablePoster for Product Launch Framework is available for download | BrainKraft
Dave DanielsNov 3, 20203 minProduct PositioningFord vs VW - a Comparison of PositioningLooking from the outside in VW is staking out a brilliant (and logical) position as it enters the EV market and Ford is not.
Dave DanielsSep 22, 20202 minProduct LaunchWhen a Product Launch Checklist Isn't the Best SolutionProduct launch checklists are not all bad. They have a place and they are good tools for beginners that may not know where to start.
Dave DanielsSep 16, 20202 minProduct LaunchA Free Tool to Help You Assess Product Launch Risk in AdvanceLaunching a product and doing it well is difficult. Any launch brings the potential for failure. The degree of launch risk can be predicted.