The Launch Lab Blog

Product Launch: The Ultimate Guide

Read Product Launch: The Ultimate Guide. It's packed with great launch insights and thinking tools to get you on the path to a successful product launch.

How to Build a Better Product Launch Roadmap That Actually Delights Every Stakeholder

Communicating the status of a product launch is a hit-or-miss proposition. A Launch Roadmap is what you need.

Beginners Guide to Product Launch | Launch Performance Metrics

How will you know your launch is producing the Key Results you’ve committed to in your launch plan?

Why Does a Product Launch Fail?

Product launch failures are diagnosed by examining the five points of a launch failure. They aren't obvious. One thing, for sure, can be sai

The BrainKraft Poster for Product Launch Framework is Now Available

Poster for Product Launch Framework is available for download | BrainKraft

Ford vs VW - a Comparison of Positioning

Looking from the outside in VW is staking out a brilliant (and logical) position as it enters the EV market and Ford is not.