Dave DanielsJun 23, 20212 minProduct LaunchWhat is the Objective of a Product Launch?Launch objectives determine if your product launch was a success or not. It's how the score is kept. It's how you can claim victory.
Dave DanielsJun 15, 20212 minProduct LaunchWhat Information is Important for Good Buyer Persona Development?Many downloadable customer profiles and buyer persona templates are packed full of various pieces of data. How much data is enough?
Dave DanielsJun 14, 20212 minProduct LaunchFrom Product Camp Online 2021 - 10 Ways to Ensure a Successful Product LaunchProduct launch poll questions from Product Camp Online 2021 along with the BrainKraft presentation deck (PDF).
Dave DanielsJun 9, 20212 minProduct LaunchThe 4 Primary Roles of an Effective Product Launch TeamA product launch is a team sport. Having a good team is half the battle of planning and executing an effective go-to-market effort.
Dave DanielsJun 2, 20213 minProduct LaunchThe Members of a Buying Team are Rarely a TeamAn important insight needed when launching a product is to understand how customers make a buying decision.