Dave DanielsNov 16, 20203 minProduct LaunchWhy Does a Product Launch Fail?Product launch failures are diagnosed by examining the five points of a launch failure. They aren't obvious. One thing, for sure, can be sai
Dave DanielsNov 11, 20201 minProduct LaunchThe BrainKraft Poster for Product Launch Framework is Now AvailablePoster for Product Launch Framework is available for download | BrainKraft
Dave DanielsNov 11, 20203 minProduct LaunchBeginner's Guide to Product Launch | Advantages and ObstaclesYou progressed through the BrainKraft Product Launch Framework to the point where you're ready to explore two things many launch planners...
Dave DanielsNov 3, 20203 minProduct PositioningFord vs VW - a Comparison of PositioningLooking from the outside in VW is staking out a brilliant (and logical) position as it enters the EV market and Ford is not.
Dave DanielsNov 2, 20205 minProduct LaunchBeginner's Guide to Product Launch | PositioningBeginners Guide to Product Launch. Demystifying product positioning.
Dave DanielsOct 14, 20203 minProduct LaunchBeginner's Guide to Product Launch | CompetitorsThe obvious definition of a competitor is an organization that has a product with similar features as your product. Not so fast.