Join Dave for a product launch coaching session on Launch Liftoff with Dave Daniels. Dave covers a wide range of critical product launch topics in an open forum with Q&A so you can get solutions to your product launch challenges.
February 21, 2024, 10:30 – 11:15 AM CST
Fundamentals of Product Launch
In this session I'll review the fundamentals for launching a B2B product following the phases of the BrainKraft Product Launch Process Framework, while adding some lessons learned. This is a great session if you're responsible for your first launch or if you need a quick refresher for planning your next one.
February 7, 2024, 10:30 – 11:30 AM CST
Evaluate Your Competitive Landscape
In this session I'll show you how to document your competitors and evaluate the competitive landscape, which you can use to refine your launch strategy.
I will introduce two tools. The first is the Battle Card, which is used to document a single competitor. The second the the Competitor Comparison Matrix which is used to evaluate your competitive landscape.
January 31, 2024, 10:30 – 11:30 AM CST
Define Clear Launch Objectives with the Launch Objectives Worksheet
To have a successful launch requires a definition of success. In this session I'll show you how to define launch objectives with the Launch Objectives worksheet.
I will cover four launch objectives: Win, Keep, Grow, and Steal. Within each objective I'll explore the obstacles that could prevent achieving a launch goal, the advantages to leverage, and the key progress indicators that demonstrate objective progress toward the goal.
January 24, 2024, 10:30 – 11:30 AM CST
Tracking Launch Readiness with the Launch Readiness Tracker
A common product launch challenge is managing cross-functional readiness. In this session I'll cover two launch tools from the BrainKraft Product Launch System: the Launch Readiness Canvas and the Launch Readiness Tracker by Functional Area. The Launch Readiness Canvas focuses on the capabilities of a single functional area. The Launch Readiness Tracker by Functional Area shows how to bring it all together for a week-by-week view of launch readiness progress.