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Dave Daniels of BrainKraft on the Pragmatic Institute Pragmatic Product Chat Podcast

Episode Creating a Blueprint for Exceptional Product Launches on the Pragmatic Product Chat Pocast

I was delighted to join my friend Rebecca Kalogeris on the Pragmatic Product Chat Podcast from Pragmatic Institute. The episode is titled Creating a Blueprint for Exceptional Product Launches.

We talked about product launch, naturally. Here are some of the highlights:

  • I emphasized the importance of outcomes over outputs

  • Establishing clear objectives

  • Fostering collaboration

  • How BrainKraft helps organizations implement a repeatable launch process

  • Launch governance

  • The critical role of the PMO

I had the privilege of being an instructor for Pragmatic Marketing and then a Pragmatic Institute for over decade. It was a joy to spend time with Rebecca.


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