LAUNCH SURVIVAL GUIDE BLOG

The problem with most product launches is there is too much emphasis on the deliverables. Deliverables are not the measure of success.

9 ways to improve product launch success.

A product launch is more than a checklist. It's a strategic initiative to accelerate business goals. Focus on Win, Keep, Grow, and Steal to

The final donut of the BrainKraft Product Launch Framework is Review. Reflect on what worked, what didn’t work, and how to improve.

Communicating the status of a product launch is a hit-or-miss proposition. A Launch Roadmap is what you need.