Defining Launch Objectives: Win, Keep and Grow
The problem with most product launches is there is too much emphasis on the deliverables. Deliverables are not the measure of success.
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LAUNCH SURVIVAL GUIDE BLOG
with Dave Daniels
Dave Daniels
Jul 7, 20214 min
9 Ways to Improve Product Launch Success
9 ways to improve product launch success.
Dave Daniels
Jun 23, 20214 min
What is the Objective of a Product Launch?
A product launch is more than a checklist. It's a strategic initiative to accelerate business goals. Focus on Win, Keep, Grow, and Steal to
Dave Daniels
May 5, 20213 min
Beginners Guide to Product Launch | Review
The final donut of the BrainKraft Product Launch Framework is Review. Reflect on what worked, what didn’t work, and how to improve.
Dave Daniels
Feb 28, 20213 min
Using Product Launch Tiers to Prioritize Launch Resources
Product Launch Tiers prioritize limited resources needed for a product launch.
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