The Launch Lab

Why New Building Materials Products Fail

I had the pleasure of joining Mark Mitchell on his podcast recently. We talked about the struggles that building materials companies have with launching new products. Mark was also kind enough to allow me to guest post on his blog.

📸📸📸 Download the BrainKraft Product Launch Framework poster

Launching products in the world of high tech is routine. But that isn't the case in the world of building materials where new products are launched far less frequently.

Link to the Podcast...

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